"Mr. Ling, get me 20 boxes of Jinxianggan Mandarins delivered to town this afternoon!" "Could you ship two boxes of Jinxianggan Mandarins to this address? I want my friends to try our Baiji's ‘golden treasure’." Orders like these keep pouring in for Ling Yinlin and his wife, mandarin farmers in Xinping Village, Baiji Town. The couple barely has time for meals as they rush between taking orders, picking fruit, packing boxes, and making deliveries, which is their new daily routine during peak season.

Jinxianggan Mandarin is an improved variety jointly developed by relevant research institutions. The fruit features golden-yellow color, large size, thick flesh, tender pulp, and sweet juice. Its characteristics include good storage capacity, few seeds, and rich vitamin content. Combining various advantages of current common hybrid citrus fruits, it has become highly popular among consumers.

To ensure each Jinxianggan Mandarin is freshly picked before shipping, the couple makes dozens of trips to their orchard daily. Their "fresh-picked, direct-from-orchard" sales model has boosted sales volumes, with e-commerce accelerating the expansion of market reach and driving increasingly robust sales.